Tuesday, 30 September 2014
Never Ending Story حكاية بلا نهاية : Never Ending Story (Business Start Up of R77aga De...
Never Ending Story حكاية بلا نهاية : Never Ending Story (Business Start Up of R77aga De...: My name is Ragaa Fakhouri, known as (R77aga Delight Gelato), married with two kids. This article is not only about my challenging busines...
Monday, 29 September 2014
Never Ending Story حكاية بلا نهاية : Never Ending Story (Business Start Up of R77aga De...
Never Ending Story حكاية بلا نهاية : Never Ending Story (Business Start Up of R77aga De...: My name is Ragaa Fakhouri, known as (R77aga Delight Gelato), married with two kids. This article is not only about my challenging busines...
Never Ending Story (Business Start Up of R77aga Delight Ltd, Gelato cakes, cupcakes, themed cakes, patisserie & more)
My
name is Ragaa Fakhouri, known as (R77aga Delight Gelato), married with
two kids. This article is not only about my challenging business venture
& how I was inspired to launch it, but its about my NEVER ENDING
STORY! The story was living within me since I was a teenager who
loved eating sweet desserts & high quality fresh food. My addiction
to food was influenced by my mum (Elen Abdel Malik) who was a great home
cook for five kids & their dad (Shakir Abdalla, RIP) who did not
like resuarants foods beacuse he was a fussy eater.
Day by day in SUDAN, my mum would cook for all of us different dishes plus all the business parties that my dad will host at home for his overseas dealers, suppliers, bank managers, friends & family members. My mum uses all the fresh ingredients to bake different cookies, bread, patisserie etc, the house would smell awsome & neighbours were always delighted as they had a share of her good cooking & baking. Not only two ovens in the kitchen we had but my mum insisted to build two outdoor traditional brick wood-fired ovens , this was a great idea but at the same time extra work as her friends would come by to learn the skills of baking on all kinds of cookies especially in Easter & Christmas plus other occasions.
No guest has been invited to our house without being overwelmed with my Mum & Dad's extra generous hospitality of high quality food. The kitchen was operating nearly 18 hours a day plus we had extra food storage in our bedrooms where we treat ourselves & sneak at night when we are hungry! By nature I am always hungry & craving for different types of food & desserts, therefore it is a priority! Living in a hot country (SUDAN) my dad would only treat us to a special farm (KHAFOURI) where they produce the best quality organic ice cream with different unique flavours. Yes, you quessed it right, this is when my addiction of ice cream has started & never ended!
Living in the UK did not stop me from eating ice cream in Summer, Autum, Spring & Winter. My freezer would be loaded with different flavours of ice cream & only branded ones. When I have guests in my house they would be served ice cream for dessert but with bits of extras like cake, biscuits, toppings etc.
IN 2011 one of the Bishops from Egypt (Anba Fam El Fayoumy) visited our house, of-course I served him ice cream for dessert & he loved it. Suddenly he said to me since you love ice cream why dont you produce it yourself! At that time I was researching to set up a business for my husband not me! In no time I started making my own home made ice cream, but while researching I decided to make Italian ice cream (Gelato) as it is intense in flavours & is only produced with high quality fresh ingredients as well as less fat content. After all the courses I have attended, I made a final decision & set up my business R77aga Delight Ltd in 2012 but wanted to be unique with artisan themed & customised gelato cakes.
I recieved a great support from my family i.e. my sisters who were my first customers, colleaques at work (Marks & Spencer), families from around the world including my husband's family, different communities from my kids Roman Catholic schools, Coptic Orthodox church community, Liberal Democrate councillers, Entrepreneurs etc.
My customers then requested more products like cakes, cupcakes, patisseris etc Therefore I started using my mum's traditional methods of baking but modifed some recipes to suit the modern taste buds & presented it with a unique way of packaging.
Images on facebook http://www.facebook.com/R77aga has driven sales & attracted many
fans as well as engaged many followers plus friends. Other social media
has also stengthened the business presence i.e. Twitter http://www.twitter.com/RagaaFakhouri, Instagram http://www.instagram.com/r77agadelight,
Pinterest http://www.pinterest.com/r77aga & Youtube http://www.youtube.com/ragaa7.
Working in Marks & Spencer (Brent Cross)
has supported me a lot when I have organised many charity events including Macmillan cancer support & Breast Cancer Awareness,Help For Heroes, Food international day etc & brought so much of our products to sell to staff which has been very successful by raising nearly £3000. This has converted my colleagues to be my existing customers who are always keen to see my products in these charity events.
Since it is a business within the food industry, I have completed the required food hygiene certificate, insurance & registered with the Food standard & Safety management Health Environmental authority where they rated us last year with 4* As it is a challenging business I am always developing, progressing our products with innovative ideas & recipes. Listening to customers feedback always drives your business forward, plus it builds a great reputation for the business & this is a strategy which I have implemented & will continue doing it.
My passion to food has driven me a long way to establish this business of R77aga Delight http://www.r77agadelight.co.uk. Market research is always on top of my list searching for gaps in the market, therefore I have created a new light sponge cake filled with fresh cream & fruits topped with unique passion fruit ganache or pomegranate ganache. Another top & most popular flavour was Ferrero Rocher with Baiyles/Biscotti flavour gelato cake, also unique cupcakes topped with chocolate hazelnut/baileys ganache.
We produce varieties of flavoured buttercream topping of filling for cakes including pina colada, pink guave, mango, pistachio etc. I love thoroughly producing Gelato, baking cakes, cupcakes & patisserie. The most delightful time when I am decorating cakes for special occasions, because a well designed cake would always leave a remarkable & unforgetable memory.
#business #startup #launch #entrepreneur #woman #strategy #businessplan #innovation #perseverance #determination #gelato #italian #cake #cupcakes #desserts #delight #patiserrie #chocolate
Day by day in SUDAN, my mum would cook for all of us different dishes plus all the business parties that my dad will host at home for his overseas dealers, suppliers, bank managers, friends & family members. My mum uses all the fresh ingredients to bake different cookies, bread, patisserie etc, the house would smell awsome & neighbours were always delighted as they had a share of her good cooking & baking. Not only two ovens in the kitchen we had but my mum insisted to build two outdoor traditional brick wood-fired ovens , this was a great idea but at the same time extra work as her friends would come by to learn the skills of baking on all kinds of cookies especially in Easter & Christmas plus other occasions.
No guest has been invited to our house without being overwelmed with my Mum & Dad's extra generous hospitality of high quality food. The kitchen was operating nearly 18 hours a day plus we had extra food storage in our bedrooms where we treat ourselves & sneak at night when we are hungry! By nature I am always hungry & craving for different types of food & desserts, therefore it is a priority! Living in a hot country (SUDAN) my dad would only treat us to a special farm (KHAFOURI) where they produce the best quality organic ice cream with different unique flavours. Yes, you quessed it right, this is when my addiction of ice cream has started & never ended!
Living in the UK did not stop me from eating ice cream in Summer, Autum, Spring & Winter. My freezer would be loaded with different flavours of ice cream & only branded ones. When I have guests in my house they would be served ice cream for dessert but with bits of extras like cake, biscuits, toppings etc.
IN 2011 one of the Bishops from Egypt (Anba Fam El Fayoumy) visited our house, of-course I served him ice cream for dessert & he loved it. Suddenly he said to me since you love ice cream why dont you produce it yourself! At that time I was researching to set up a business for my husband not me! In no time I started making my own home made ice cream, but while researching I decided to make Italian ice cream (Gelato) as it is intense in flavours & is only produced with high quality fresh ingredients as well as less fat content. After all the courses I have attended, I made a final decision & set up my business R77aga Delight Ltd in 2012 but wanted to be unique with artisan themed & customised gelato cakes.
I recieved a great support from my family i.e. my sisters who were my first customers, colleaques at work (Marks & Spencer), families from around the world including my husband's family, different communities from my kids Roman Catholic schools, Coptic Orthodox church community, Liberal Democrate councillers, Entrepreneurs etc.
My customers then requested more products like cakes, cupcakes, patisseris etc Therefore I started using my mum's traditional methods of baking but modifed some recipes to suit the modern taste buds & presented it with a unique way of packaging.
Since it is a business within the food industry, I have completed the required food hygiene certificate, insurance & registered with the Food standard & Safety management Health Environmental authority where they rated us last year with 4* As it is a challenging business I am always developing, progressing our products with innovative ideas & recipes. Listening to customers feedback always drives your business forward, plus it builds a great reputation for the business & this is a strategy which I have implemented & will continue doing it.
My passion to food has driven me a long way to establish this business of R77aga Delight http://www.r77agadelight.co.uk. Market research is always on top of my list searching for gaps in the market, therefore I have created a new light sponge cake filled with fresh cream & fruits topped with unique passion fruit ganache or pomegranate ganache. Another top & most popular flavour was Ferrero Rocher with Baiyles/Biscotti flavour gelato cake, also unique cupcakes topped with chocolate hazelnut/baileys ganache.
We produce varieties of flavoured buttercream topping of filling for cakes including pina colada, pink guave, mango, pistachio etc. I love thoroughly producing Gelato, baking cakes, cupcakes & patisserie. The most delightful time when I am decorating cakes for special occasions, because a well designed cake would always leave a remarkable & unforgetable memory.
#business #startup #launch #entrepreneur #woman #strategy #businessplan #innovation #perseverance #determination #gelato #italian #cake #cupcakes #desserts #delight #patiserrie #chocolate
Saturday, 27 September 2014
Never Ending Story حكاية بلا نهاية : Never Ending Story (Chapter 343 Autumn Celebration...
Never Ending Story حكاية بلا نهاية : Never Ending Story (Chapter 343 Autumn Celebration...: How do you celebrate Autumn 2014? Everyday there is a new celebration wether its a birthday, engagement, wedding, christeneing, graduation ...
Friday, 26 September 2014
Never Ending Story حكاية بلا نهاية : Never Ending Story (Chapter 343 Autumn Celebration...
Never Ending Story حكاية بلا نهاية : Never Ending Story (Chapter 343 Autumn Celebration...: How do you celebrate Autumn 2014? Everyday there is a new celebration wether its a birthday, engagement, wedding, christeneing, graduation ...
Never Ending Story (Chapter 343 Autumn Celebrations 2014)
How do you celebrate Autumn 2014? Everyday there is a new celebration wether its a birthday, engagement, wedding, christeneing, graduation & more. Its life circle & there is no ending to it, therefore lets take advantage by making it unique and enjoy every second of it. Life is too short & even if we live longer when we get old the joyment of celebration would not taste the same. http://www.facebook.com/R77aga
#autumn #celebration #cake #gelato #chocolate #sweet #dessert #birthday #wedding #christening #food #foodporn
#autumn #celebration #cake #gelato #chocolate #sweet #dessert #birthday #wedding #christening #food #foodporn
Wednesday, 24 September 2014
Never Ending Story حكاية بلا نهاية : Business Secrets Start up Tutorial
Never Ending Story حكاية بلا نهاية : Business Secrets Start up Tutorial: BUSINESS SECRET START UP TUTORIAL. As requested by many, how did R77aga Delight Ltd has started. Our first tutorial is a guide but n...
Business Secrets Start up Tutorial
BUSINESS
SECRET START UP TUTORIAL.
As requested by many, how did R77aga Delight
Ltd has started. Our first tutorial is a guide but not the full insight
details of how we launched our business. The dream has been ignited 5
years ago with lots of education &
many courses on business research, development, management, marketing,
plans, skills etc.
To set up your own business is one of the biggest
challenges & risk taking. Therefore I started with a check list
& scribed exaclty what I need to plan & achieve:-
1. Bussiness
Plan
2. Business Forecast
3. The Business
4. Management Skills
5.Marketing
6. Market & Competitors
7. Operation
8. USP
9. Pricing
10. Promotion
11. Potential & Existing Customers
12. SWOT Analysis.
My first priority to achieve was Business proposition which included
what was the purpose of the business, products, targets & structure.
To achieve all this I had to establish a unique strategy which will be
the engine to drive the business more efficiently, although they are
simple key words of DELIGHT, ACHIEVE & EXCEL but in the real world
of planning there is more emphasised details of how to implement this
strategy.
Hope this tutorial is beneficial to your start up business
until the next one of THE BUSINESS! If you have any question, please do
not hesitate to contact us. #business #secrets #plan #strategy #proposition #delight #excel #achieve #benefits #profits #gelato #italian #cakes
http://www.facebook.com/R77aga
Never Ending Story حكاية بلا نهاية : Never Ending Story (Chapter 341 Blessings of HG Bi...
Never Ending Story حكاية بلا نهاية : Never Ending Story (Chapter 341 Blessings of HG Bi...: Blessings of HG Bishop Sarabamon, Bishop of Attbarah & Oumdurman (Sudan) & his visit to UK Coptic Orthodox church St. Mary & Arc...
Never Ending Story (Chapter 341 Blessings of HG Bishop Sarabamon, Bishop of Attbarah & Oumdurman (Sudan)
Blessings of HG Bishop Sarabamon, Bishop of Attbarah & Oumdurman (Sudan) & his visit to UK Coptic Orthodox church St. Mary & Archangel Michael " Golders Green" A warm welcome with an exquisite rich chocolate cake with flavoured rum syrup filled with chocolate cream topped with chocolate ganach sided with salty peanuts. Vanilla sponge cake filled with vanilla pod cream & pineapple syrup, fresh fruits including strawberries. #cake #chocolate #Bishop #fruit #strawberries #rum #dessert #food #celebration #Sudan #Attbarh #oumdurman
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Monday, 22 September 2014
Never Ending Story (Chapter 340 Saturday Blue Night Club)
في عطلة يوم السبت
#cake #chocolate #dessert #blue #bailyes #cigars #ribbon #fruits #dessertporn
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